Sony Online Entertainment LLC

Stephen Paul George

Consumers may appear to be featured in videos by being appropriately photographed and their image mapped onto a character in a video. A pre-existing video file has a computer-generated ('CG') actor rendered throughout, except in, e.g., a head region, where a consumer's image data will be mapped. The consumer's image data is mapped onto the CG actor, and the CG actor's animation track is mixed with the remainder of the video, completing the same. The consumer may choose from among several videos, depending on the genre they prefer. The system and method may also apply to marketing and advertising methods, especially with regard to targeted advertising and product placement.

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San Diego, CA, United States of America

Stephen Paul George