Sony Interactive Entertainment Inc.

Stephen Paddon

Adil Ahmed Sherwani

Mischa G Stephens

Dustin Shawn Clingman

Andrew D Herman

Xiaohan Zhang

Ramana Bangalore Prakash

Dmitry Makarov

A system and method for providing personalized assistance in a virtual environment is disclosed. A plurality of trigger events is stored in memory, each trigger event based on a user interaction in the virtual environment. Data sent over a communication network regarding gameplay of a user associated with a media title engaged in the virtual environment is received. Play characteristics exhibited by the user based on the received data are identified. One or more user generated content streams that meet conditions of an identified one or more trigger events are identified. Identified streams are ranked based on a match between the play characteristics exhibited by the user and metadata of each of the identified streams. A display of the ranked streams is provided, wherein the display includes an analysis of the match.

Personalization of user generated content

Growing community of inventors

San Mateo, CA, United States of America

Stephen Paddon