International Business Machines Corporation

Stephen James Houlihan

Christopher J Dawson

James W Seaman

Peter George Finn

A method and system for providing advertising to a moving target vehicle. Vehicle data is determined by one or more devices namely at least one sensor device and/or a global positioning system (GPS) device. At least one processor in communication with the one or more devices receives the vehicle data. The at least one processor initiates display of video data of advertising content data on a display device on a moving advertising vehicle to display the video data to the moving target vehicle in accordance with at least one display parameter that is based on the received vehicle data and initiates play of the audio data of the advertising content data by an audio device disposed within the display device in the moving advertising vehicle. The audio data played is configured to be heard as sound by the moving target vehicle, and the audio data relates to the video data.

Presenting advertising to moving vehicles

A method and system of providing advertising to a moving target vehicle. At least one sensor device coupled to a moving advertising vehicle detecting a parameter associated with the moving target vehicle. The detected parameter is received by a global positioning system (GPS) device. Advertising content data pertaining to a topic associated with identification data is obtained. The topic was determined from matching identification data associated with the detected parameter to advertising correlation data. The identification data was determined from matching the detected parameter to data in a personal database. Vehicle data is determined by the at least one sensor device and/or the GPS device in the advertising vehicle. Display of the advertising content data is initiated on a display device in the advertising vehicle to display the advertising content data to the target vehicle according to at least one display parameter that is based on the vehicle data.

Advertising and entertainment system and method for vehicle occupants

In accordance with an aspect of the present invention, a system may be used with a first database, a second database and a global positioning system, wherein the first database has advertising content data and advertising correlation data stored therein, wherein the second database has identifying data and correlation data stored therein and wherein the global positioning system is operable to provide a position signal corresponding to a position of the system and the velocity of the system. The system includes a sensor portion, a processor portion and a display portion. The sensor portion is operable to detect a parameter and to generate a detected signal based on the detected parameter. The processor portion is operable to generate a correlation between the detected signal and a portion of the identifying data, to obtain a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data, and to generate a display signal based on the advertising content data and the position signal. The display portion is operable to display data based on the display signal.

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Burke, VA, United States of America

Stephen James Houlihan