Adobe, Inc.

Stephen Hammond

Anirudh Sasikumar

Mayank Kumar

Ramesh Srinivasaraghavan

Srikumar Sankaran

Sundaresan Krishnan Meenakshi

Praveen Kumar, V

Ajay Kumar Shukla

Remus Mihai Stratulat

A method for isolating analytics logic from content creation is a rich Internet application. In an embodiment, a method for isolating analytics tracking logic comprises receiving a rich Internet application, identifying a plurality of event elements within the content separate from content creation, tagging the identified plurality of event elements, wherein the event elements are tagged in isolation of content creation, and storing the content including the tagged event elements. The set of tagged event elements may be modified in isolation of content creation.

Method and apparatus for isolating analytics logic from content creation in a rich internet application

Tools and techniques are provided to support presentation analytics, such as Flash or Flex analytics, independently of embedded JavaScript web analytics code used in web pages. A presentation analytics engine, which may be implemented in ActionScript, includes code for capturing information about user interaction with a multimedia presentation, code for dynamically generating a string or other data structure reflecting such captured information, and code for sending the data structure to an analytics server without using a getURL( ) call or embedded JavaScript. Functionality is also provided for tracking objects without object-specific code, for dynamically sending such tracking information, and for supporting a visual presentation analytics overlay report illustrating such information. The Flash presentation analytics may use the same visitor ID as standard JavaScript analytics, without synchronizing the two analytics codes.

Independent actionscript analytics tools and techniques

Growing community of inventors

Pleasant Grove, UT, United States of America

Stephen Hammond