Seachange International, Inc.

Stephen B Flaherty

Joseph Weihs

Described are computer-based methods and apparatuses, including computer program products, for scheduling advertising content for dynamic insertion during play of video on demand assets. A virtual linear program channel is generated that is associated with a plurality of video on demand assets, the virtual linear program channel comprising data defining a plurality of predetermined time bins and a forecast number of views of the virtual channel assets within each of the time bins. The virtual linear program channel data is transmitted to a remote scheduling server. Advertising content and linear program channel scheduling instructions are received from the remote scheduling server, the linear program channel scheduling instructions identifying the virtual linear program channel and a selected time bin for insertion of the advertising content. The linear program channel scheduling instructions are translated into scheduling criteria for dynamically inserting the advertising content during playback of any of the virtual channel assets within the selected time bin.

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Durham, NH, United States of America

Stephen B Flaherty