Roku, Inc.

The Nielsen Comapny (us), LLC

Stefan Matthijs Maris

Andrew Laurence Ashbacher

John L Haynes, Iii

Steven Michael Cormie

Shuheng Li

John L Haynes Iii

In one aspect, a method includes receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system. The method also includes detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment. The method also includes responsive to detecting the first match, performing a first action. The method also includes receiving second query fingerprint data representing content received by a content-presentation device. The method also includes detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, where the second content is a modified version of the first content. The method also includes responsive to detecting the second match, performing a second action that is different from the first action.

Content-modification system with use of multiple fingerprint data types feature

In one aspect, a method includes determining a content-transmission delay between a content-distribution system and a content-presentation device. The method also includes using at least the determined content-transmission delay as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the determined content-transmission delay. The method also includes transmitting to the content-presentation device, the selected reference fingerprint data set that corresponds with the determined content-transmission delay to facilitate the content-presentation device detecting a match between query fingerprint data representing content received by the content-presentation device and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

Content-modification system with transmission delay-based feature

In one aspect, a method includes identifying a geographic area of a content-presentation device. The method also includes using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area. The method also includes transmitting to the content-presentation device, the selected reference fingerprint data set that corresponds with the identified geographic area to facilitate the content-presentation device detecting a match between query fingerprint data representing content received by the content-presentation device and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

Content-modification system with geographic area-based feature

In one aspect, a method includes receiving query fingerprint data representing content received by a content-presentation device. The method also includes determining a content-transmission delay between a content-distribution system and the content-presentation device. The method also includes using at least the determined content-transmission delay as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the determined content-transmission delay. The method also includes detecting a match between the query fingerprint data and at least a portion of reference fingerprint data in the selected reference fingerprint data set. The method also includes responsive to detecting the match, performing an action.

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Brooklyn, NY, United States of America

Stefan Matthijs Maris