Google Inc.

Stanley Chen

Alan B Sheinberg

Matthew I Lloyd

Michael Hochberg

A method of presenting information to a party through a messaging application is described. Responsive to receipt of a communication from a party (e.g., the first user), a reply is sent. The communication and the reply is presented in an interface to the sender. The messaging system determines matching content that is relevant to one or both of the communication and the reply and determines a quality of the match. Determining the quality of the match may include determining a score for an advertisement based on the advertisement's responsiveness to content identified in the reply message that was sent. Based on a determination that the quality is above a threshold, the matching content is presented along with the communication and the reply.

System and method for targeting information based on message content in a reply

A computer-implemented method for performing an estimation on content to be presented includes parsing content that is to be presented in a graphical user interface. The method includes estimating, based on the parsing, a size aspect that the content will have when presented in the graphical user interface. The method includes recording the estimated size aspect. A system includes a parser parsing content that is to be presented in a graphical user interface. The system includes an estimation module estimating, based on the parsing, a size aspect that the content will have when presented in the graphical user interface. The system records the estimated size aspect.

Performing an estimation on content to be presented

A determination is made as to a first series of location rankings for one or more content item locations based on content item location data. Another determination is made as to a first series of content item rankings for one or more content items based on content item data. One of the content items having a first content item ranking is associated with one of the content item locations having a first location ranking.

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Stanley Chen