Disney Enterprises, Inc.

Stacy Parr

David John Watson

Stephan Fopeano

There is provided a method for guiding viewer selection of television content. The method comprises receiving a request for delivery of television content from a remote system; establishing an identity of the remote system; accessing a viewing history corresponding to the remote system in response to receiving the request; identifying a desirable subset of content items from available television content based upon a first plurality of discrimination criteria including the viewing history; determining a display subset of content items from the desirable subset, to be provided for selection by the remote system, according to a second plurality of discrimination criteria including the viewing history; and delivering an interface to the remote system for enabling a viewer of the remote system to select content items from the display subset.

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Los Angeles, CA, United States of America

Stacy Parr