Aol Inc.

Microsoft Technology Licensing, LLC

Disney Enterprises, Inc.

Oath Inc.

America Online, Inc.

Yahoo Ad Tech LLC

Srinivasan Sudanagunta

Jennifer Lynn Kolar

Austin David Dahl

Scott Chao-Chueh Lee

Robin Andrew Alexander

Eric Carl Rehm

Charles A Porter

Aram Christian Abajian

John Anthony Derosa

Karen Nelson Howe

James Robert Young, Jr

Nathan Fong

Henrik Steen

Jonathan Robert Nowitz

Julie T Trott

Michael Gerald Maitlen

Ken Alan Berkun

Jennifer Weis

A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.

Systems and methods for providing media content over an electronic network

A method and system for utilizing metadata to search for media, such as multimedia and streaming media, includes searching for the media, receiving results, extracting metadata associated with the media, enhancing the extracted metadata, and grouping the search results in accordance with attributes of the enhanced metadata. Enhancing and grouping include adding related metadata to the database of metadata, iteratively using metadata to search for more media related data, removing duplicate URLs, collapsing URLs that are variants of each other, and masking out superfluous terms from URLs. The resultant metadata and media files are available to users and search engines.

Methods and systems for enhancing metadata

Relevant multimedia advertising targeted based upon search query

A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.

Targeted advertising for playlists based upon search queries

There is provided a system and method for optimized filtered data feeds to capture data and send to multiple destinations. There is provided a system comprising a memory and a processor. The memory has a database associating data feed patterns to one or more of a plurality of destinations. The processor captures data from a data feed having a data feed destination, stores the data in the memory, compares the data feed with the data feed patterns in the database to determine matched patterns, retrieves one or more destinations associated with the matched patterns, and sends the data to the data feed destination and the retrieved destinations. There is also provided a system comprising data feed sources, destinations, a network connected to the data feed sources and the destinations, and a server configured to intercept and route network traffic on the network, the server including a memory and a processor.

System and method for optimized filtered data feeds to capture data and send to multiple destinations

There is provided a method of managing a plurality of data files using a plurality of schemas. The method comprises selecting a first schema from the plurality of schemas, determining current data files of the plurality of data files with respect to the first schema, identifying an outdated data file of the plurality of data files with respect to the first schema, selecting a transform file configured to transform the outdated data file into a current data file with respect to the first schema, transforming the outdated data file into a current data file with respect to the first schema by applying the transform file to the outdated data file. The method may further comprise validating the current data file against the first schema after transforming the outdated data file. The data files, schema, and transform file may comprise, respectively, an XML file, an XSD file, and an XSLT file.

Method and system for managing data files and schemas

A method and system for improving the quality of original metadata associated with media on a computer network, such as multimedia and streaming media, includes analyzing each field of the URL of the multimedia and streaming media. Each field is analyzed to identify new metadata associated with that field. Identified new metadata is added to the original metadata. In another embodiment, the fields in the URL are reorganized in reverse order and metadata associated with a prefix of fields of the reorganized URL is added to the original metadata. In yet another embodiment, the contents of the field next to the prefix of fields is used to improve the quality of the original metadata.

Metadata quality improvement

Internet streaming media workflow architecture

A system and process for augmenting automated agents to search network based data stores generate a set of rules that describes the contents contained within structured data stores. This set of rules allows an automated agent to perform a focused search of a structured data store, thus eliminating searching for unnecessary content. The structure of the data store is defined and entities are categorized. Additionally, templates are created defining data, such as metadata fields, related to the entities. These definitions, categorizations, and templates are incorporated into the set of rules, which is utilized by the agent to search a data store on a network, such as a web site.

Method and system for rule based indexing of multiple data structures

Growing community of inventors

Seattle, WA, United States of America

Srinivasan Sudanagunta