Target Brands, Inc.

Google Inc.

Srinivasan Seshadri

Vikram Srinivasan

Richard Wang

Sarvar M Patel

Philip Andrew McDonnell

Amin Charaniya

Mariana Raykova

Karn Seth

Margo Narayan

A service may provide an e-commerce platform through which users may search for, view, and purchase products. To ensure users receive relevant results when querying for particular products or product classes, a list of ranked classes may be generated, from which the query results are based. For example, products may be classified into classes and particular text from search data may be associated with one or more of the products based on click log data. For instance, input text from previously performed queries may be associated with products interacted with following those queries (e.g., products clicked on to view/purchase). Training data that associates the particular text with the respective one or more classes into which the clicked on products are classified may be generated, and in response to receiving a query including the particular text as input, the list of ranked classes may be generated based on the training data.

Classification of query text to generate relevant query results

A method disclosed herein may include receiving, at a first computing system, encrypted identifiers and encrypted values, performing, by the first computing system, a concealing operation on the encrypted identifiers to produce concealed encrypted identifiers, wherein the concealing operation conceals the encrypted identifiers from the first computing system and a second computing system but enables matching between the concealed encrypted identifiers, decrypting, by the second computing system, the concealed encrypted identifiers to produce concealed identifiers, and performing, by the second computing system, an aggregation operation using the concealed identifiers and the encrypted values to produce an encrypted aggregate value without accessing personally identifiable information associated with the encrypted values.

Methods for aggregating credit across interactions

Growing community of inventors

Los Altos, CA, United States of America

Srinivasan Seshadri