Tvworks, LLC

Comcast Cable Communications Management, LLC

Srikanth Ganapavarapu

John Carney

David De Andrade

Samuel Moreau

Tyson Singer

Preferred placement of programming content is provided by a system and method to organize or sequence the display of a set of programmable content elements of an iTV application to a viewer, using business rules that describe the preferred placement conditions or criteria. Such criteria include brand, content owner, application location, current channel, current channel family, current channel category, time of day, content category, current program, current program genre, current iTV application, current content type, and/or subscriber and set-top box profile and behavior data. In one implementation, the present invention allows for managing the 'shelf space' within and for iTV applications.

Prioritized placement of content elements for iTV application

Prioritized placement of content elements for iTV applications

System and method for preferred placement programming of iTV content

Preferred placement of programming content is provided by a system and method to organize or sequence the display of a set of programmable content elements of an iTV application to a viewer, using business rules that describe the preferred placement conditions or criteria. Such criteria include brand, content owner, application location, current channel, current channel family, current channel category, time of day, content category, current program, current program genre, current iTV application, current content type, and/or subscriber and set-top box profile and behavior data. In one implementation, the present invention allows for managing the 'shelf space ' within and for iTV applications.

Growing community of inventors

San Leandro, CA, United States of America

Srikanth Ganapavarapu