Jelli, Inc.

Sreeharsha Kamireddy

Torsten Schulz

Jateen P Parekh

Michael S Dougherty

John Paul LeFlohic

Stephen King Dougherty

Stephanie Shieh

Em Huynh

Tajinder Singh

A selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign is received. Based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal is determined including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal. Information representing the advertising proposal is caused to be displayed at a node from which said selection and set of parameters were received.

Self service demand side platform for broadcast media ad exchange

One or more event trigger rules is stored, each event trigger rule including a trigger condition and a corresponding action. An indication is received that the trigger condition associated with a triggered event trigger rule has been satisfied. The corresponding action associated with the triggered event trigger rule is performed, based at least in part on the indication, wherein the corresponding action comprises a behavior associated with an audio advertising campaign.

Event triggers in audio advertising

Inventory data representing for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising exchange system is stored. One or more sets of advertising campaign data, each representing a set of advertising objectives of an advertising campaign, is received via a demand side interface. The inventory data is received via a supply side interface. The inventory data is used to determine for each advertising campaign a corresponding set of advertising spots to be associated with that advertising campaign.

Ad exchange on ad server for linear broadcast playout system

Audience data received from a plurality of audience data sources is stored. An advertising goal defined at least in part by reference to one or more audience attributes is received. Audience data from two or more of said audience data sources is used to determine an advertising plan to meet the advertising goal.

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Danville, CA, United States of America

Sreeharsha Kamireddy