International Business Machines Corporation

Sreedhar Rochan

Jai P Menon

Liang-Jie Zhang

James Sargent Lipscomb

Keeranoor G Kumar

Sih-Pin Subrina Chang

Arun Ramchandra

Shu-Chen Jeane S Chen

A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be 'real-time' or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not 'real-time', the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.

System and method for tracking user interactions and navigation during rich media presentations

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Mt. Kisco, NY, United States of America

Sreedhar Rochan