The Nielsen Comapny (US), LLC

The Nielson Company (US), LLC

Sonya Gierada

Methods and apparatus for adjusting model threshold levels are disclosed. An example apparatus includes memory; and processor circuitry to execute machine readable instructions to: generate an adjusted count of users by applying an adjustment factor based on volume estimates and an updated total volume target to an absolute count of users; and adjust the model threshold based on the adjusted count of users by: determining a decreased model threshold, the decreased model threshold being less than the model threshold; determining a decreased model total based on lookback model score data, the decreased model total corresponding to a number of users that studies the decreased model threshold; and when a first difference between (A) the decreased model total and (B) adjusted absolute count of users is smaller than a second difference, replacing the model threshold with the decreased model threshold.

Methods and apparatus for adjusting model threshold levels

Methods and apparatus for adjusting model threshold levels are disclosed. An example apparatus includes a volume estimator to determine volume estimates corresponding to a total number of users that satisfy a model threshold within a first period of time; an estimate adjuster to when a ratio of (A) modeled users that satisfy the model threshold to (B) a sum of the modeled users that satisfy the model threshold and deterministic client device users does not satisfy a minimum ratio threshold, increase the number of modeled users to satisfy the model threshold; when the total users that satisfy the model threshold does not satisfy a total volume target, increase the number of modeled users to satisfy the total volume target; and updating the total volume target based on the increased number of modeled users; an adjustment factor generator to apply an adjustment factor based on the volume estimates and the updated total volume target to an absolute count of users to generate an adjusted count of users; and a model threshold adjuster to adjust the model threshold based on the adjusted count of users.

Methods and apparatus for adjusting model threshold levels are disclosed. An example method includes determining volume estimates corresponding to a total number of users that satisfy a model threshold; when a ratio of (A) modeled users that satisfy the model threshold to (B) a sum of the modeled users that satisfy the model threshold and deterministic client device users does not satisfy a minimum ratio threshold, increasing the number of modeled users; when the total users that satisfy the model threshold does not satisfy a total volume target, increasing the number of modeled users; and updating the total volume target based on the increased number of modeled users; generating an adjusted count of users; and a model threshold adjuster to adjust the model threshold based on the adjusted count of users.

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London, United Kingdom

Sonya Gierada