Facebook, Inc.

Sizhe Chen

Todd Christopher Jackson

Ken Taro Deeter

Wayne Kao

Kenneth M Lau

Lee Charles Linden

Thomas Scott Whitnah

Andy Lien

Anthony Kamenick

Richard Armbrust

Eugene Letuchy

A social networking system notifies its users of different events and actions taking place inside the social networking system. To present notifications that are most likely to be of interest to the user, the social networking system observes the interactions of the user with notifications presented to the user and suggests an option to opt-out of notifications associated with a source based on the observed interactions. The option to opt-out of notifications associated with the source may be presented if the users interactions with the notifications presented are below a threshold. Notifications associated with a social group are presented to the user based on factors describing the group and the relation between the user and other users of the social group, for example, seniority of the user, size of the group, and the rate at which user actions associated with the group are received.

Sending notifications to members of social group in a social networking system

Techniques to promote messages in a social networking services to increase communication opportunities while throttling unsolicited messages are described. In one embodiment, an apparatus may have a message generation component and a message delivery component. The message generation component may be operative to receive a request from a first member of a social networking service (SNS) to send a message for a second member of the SNS. The message delivery component may be operative to deliver the message to one of multiple mailboxes for the second member based on a tiered payment schedule. The tiered payment schedule may include a first parameter to represent a relationship type between the first and second members, a second parameter to represent a subscriber tier for the second member, and a third parameter to represent a promotional cost associated with the subscriber tier. Other embodiments are described and claimed.

Techniques to promote messages

Exemplary methods, apparatuses, and systems receive a request from a user to access content for a group of users of a social networking system, and send the content to the user including an interface to a third party system. The interface is to enable the user to retrieve information related to a third party service from the third party system to share with the group. The user sends the information related to the third party service to share with the group to the social networking system. The social networking system sends the shared information related to the third party service to a group member based on the group member requesting access to the content. In one embodiment, the third party service stores a file or folder on a third party server and the shared information includes a link to the shared file or folder.

Social networking groups as a platform for third party integration

Growing community of inventors

San Francisco, CA, United States of America

Sizhe Chen