Amazon Technologies, Inc.

Simran K Dua

Andrew Olcott

Jeffrey Craig Kunins

Robert Wayne Roth

Manigandan Natarajan

Wainwright Gregory Siady Yu

Brandon LaBranche Watson

William M Hsu

Mohammad A Kanso

Joon Hao Chuah

Anisha Gulabani

Electronic content such as an electronic book (e-book) that is referenced in or otherwise related to other content such as website content is identified, and a visual representation of the electronic content is generated. The visual representation is presented in conjunction with the website content, and a reader application for previewing the electronic content is launched via user interaction with the visual representation. Exiting the reader application causes a browser application that is rendering the website content to be automatically returned to a foreground state. A variety of actions are enabled via interaction with the reader application such as purchasing the electronic content, sharing the electronic content, or downloading a sample preview of the electronic content for later consumption.

Previewing electronic content within third-party websites

Previewing electronic book content within third-party websites

Growing community of inventors

Seattle, WA, United States of America

Simran K Dua