Amazon Technologies, Inc.

Simon Lloyd Spencer

David Neil Turner

Alistair Francis Smith

Harry James Lewis Eakins

Reginald Jassal

Martin Christopher Hare Robertson

Brian Fergus Burns

Guy Adam Taylor

Christopher Henry Paton

Geoffrey Benjamin Thubron

Disclosed are various embodiments for facilitating a shopping experience that spans multiple display devices of multiple computing devices. Image data for a selected item is obtained from an item catalog. The selected item corresponds to a user selection made via a first computing device. An image of the user is obtained. An image of the selected item is rendered relative to the image of the user on a display of a second computing device. The image of the selected item is generated from the image data.

Shopping experience using multiple computing devices

Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.

Video advertisement customization by compositing

Growing community of inventors

Edinburgh, United Kingdom

Simon Lloyd Spencer