Wal-mart Stores, Inc.

Simon David Langford

Richard Ulrich

Richard Bennett Ulrich

A method using radio frequency identification (RFID) tags for managing a promotional merchandise display at locational spots in a store includes providing a locational spot in the store with a locational RFID tag uniquely identifying the locational spot, providing the locational spot with the promotional merchandise display associated with merchandise RFID tags, wherein each of the merchandise RFID tags uniquely identifies one or more products in the promotional merchandise display, scanning for radio frequency signals from the locational RFID tag and the merchandise RFID tags at or near the locational spot, transmitting information obtained from the scanning to a server, analyzing the information at the server for a determination of whether the promotional merchandise display is in compliance with a promotional display plan; and if not, generating a notice to the store, the notice including information relating to the locational spot and the promotional merchandise display.

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Bentonville, AR, United States of America

Simon David Langford