Mirriad Advertising Limited

Simon Cuff

Philip McLauchlan

Julien Fauqueur

Mark Popkiewicz

A system and method of incorporating additional video objects into source video data to produce output video data. A method includes identifying segments of the source video data, selecting identified segments for the inclusion of additional video objects, creating an intermediate working version of the source video data including video material corresponding to the selected segments, creating metadata which identifies at least one frame within the source video data which corresponds to the selected segments, transmitting the intermediate working version to a remote system for the creation of additional video data including additional video objects to be included in the output video data, receiving video file data associated with the additional video data, obtaining the additional video data based on the video file data, retrieving metadata and incorporating the additional video data with the source video data on the basis of the retrieved metadata to produce the output video data.

System and method of producing certain video data

A system and method for incorporating one or more additional video objects into input video data to produce output video data. A method includes retrieving the input video data, analyzing the input video data to identify one or more desired visual attributes for the one or more additional video objects to possess when incorporated into the input video data, creating instructions for generating additional video data comprising the one or more additional video objects having the one or more desired visual attributes and transmitting at least the instructions to a first remote system that has already received at least part of the input video data, the instructions being useable by the remote system to generate the additional video data for incorporation into the input video data.

System and method of producing video data

A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.

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London, United Kingdom

Simon Cuff