W.w. Grainger, Inc.

Siddarth Subramaniam

Geoffry Arthur Westphal

Purchase history data is used to automatically create links within a data repository between product sold via an electronic vendor system and a plurality of shopping carts. When a customer performs a search for product, the vendor system queries the data repository to retrieve the plurality of shopping carts that have been linked to the product that is associated within the data repository to the search request. A plurality of customer interface elements, each corresponding to a one of the plurality of shopping carts, is then presented as a result to the search query. A selection of a one of the customer interface elements causes the vendor system to add one or more of the product to the corresponding one of the plurality of shopping carts.

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Lake Forest, IL, United States of America

Siddarth Subramaniam