Under Armour, Inc.

Sid Jatia

Murtaza Ali

Mary Lawyer

Jeremy Zedell

Ken Valencik

Barbra Sainsurin

Ralph Marczynski

Chul Lee

Patrick Howell

Joohyun Kim

Madeline Taylor Rose

Apparatus and methods are given for providing enhanced product recommendations. In one embodiment, products are recommended to a consumer based on information manually entered by the consumer and/or derived from data relating to the consumer obtained from a health-monitoring platform. The recommended products are provided from a recommendation engine to a human operator or curator at an item selection entity, the curator selects a predetermined number of the recommended products for delivery to the consumer. Such delivery is established by the consumer to occur periodically (such as monthly) as part of a subscription service. Product recommendations are adjusted over time to relate to customer activity and interest data accumulated from the health-monitoring platform. In one embodiment, a recommendation engine is configured to specifically tailor its recommendation algorithms based on feedback information received from the curator and/or the consumer.

Methods and apparatus for enhanced product recommendations

A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.

Targeted content page generation

Growing community of inventors

Austin, TX, United States of America

Sid Jatia