Google Inc.

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Mayur Dhondu Datar

Allen Huang

Sara Christine Adkins

Margaret Calliope Georgiadis

Thomas Andrew Shimko, Jr

Long Long

Patricia Moll

Tyler Robin Pletz

Thomas Andrew Shimko Jr

Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

Systems and methods for adding digital content during an application opening operation

In one implementation, an electronic package of assets substantially complying with a standard is received from a content provider. Placeholders in an application referring to items of content defined by the standard are replaced with items of content from the package of assets. In another implementation, an electronic package of assets substantially complying with a standard is received from a content provider. A publisher is identified, the package of assets is provided to the publisher, and an application incorporating items from the package of assets is received. In another implementation, a package of assets substantially complying with a standard is prepared, an application is received from a publisher, and a version of the application is generated, replacing references in the application to items defined in a standard with items of content from the package of assets.

Systems and methods for skinning an application with interactive content

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San Francisco, CA, United States of America

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