Snap Inc.

Shuo Wu

Yiwei Ma

Masoud Akhoondi

Nima Khajehnouri

Rohan Monga

Yu Chen

Tolga Can

Douglas Cohen

Houshmand Shirani-Mehr

Joshua Siegel

A survey distribution system receives a selection of a first subset of a user population. For example, an administrator of the system may select one or more user attributes of the users among the user population. In response, the survey distribution system identified the first subset of users based on the selected attributes. In some example embodiments, the administrator of the system may additionally define a maximum or minimum number of users to be exposed to the content, as well as targeting parameters for the content, such as a period of time in which to distribute the content to the first subset of users, as well as location criteria, such that the content may only be distributed to users located in specific areas.

Survey distribution system

A visitation tracking system tracks user visitation to locations of interest to generate and report visualizations of the user visitation data. The visitation tracking system may be or include a group of one or more server machines configured to receive a user input specifying a location of interest, cause display of a presentation of a set of proximity borders within a region in response to the user input specifying the location of interest, wherein the region is based on the location of interest, receives a selection of a region to monitor (e.g., proximity borders, geo-fences), detects entries of client devices to a geo-fence represented by the region to monitor, and causes display of a notification in response to the detection of the entries.

System to track visitation metrics

Targeted surveys to a subset of client devices based on geolocation, user application activities, and display duration

A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a 'lift' incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.

System to calculate an engagement score of location based media content

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Los Angeles, CA, United States of America

Shuo Wu