International Business Machines Corporation

Shu-Chen Jeane S Chen

Jai P Menon

Liang-Jie Zhang

James Sargent Lipscomb

Keeranoor G Kumar

Sih-Pin Subrina Chang

Arun Ramchandra

Sreedhar Rochan

A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be 'real-time' or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not 'real-time', the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.

System and method for tracking user interactions and navigation during rich media presentations

Techniques are provided for enriching a non-linkable media representation presentable at a user terminal. In an illustrative embodiment, a hotlink canvas receives a hot link composition from an action enabling kernel and displays hotlinks in the hotlink canvas by overlaying a transparent panel on top of the non-linkable media whereby the non-linkable media becomes interactive and hyperlinkable. The hotlink canvas provides the following functions: query media current position and state; forward media position and state to the action enabling kernel; receive contending hotlink candidates from the action enabling kernel; pick one hotlink among a set of hotlink candidates; compose hotlinks by receiving hotlinks meta data from the action enabling kernel; display range contours of hotlinks on the media object by overlaying a hotlink canvas; perform an action specified; request the action enabling kernel to handle an action; and decouple hotlinks in otherwise linkable media.

System and method of enriching non-linkable media representations in a network by enabling an overlying hotlink canvas

Growing community of inventors

Chappaqua, NY, United States of America

Shu-Chen Jeane S Chen