Selligent, Inc.

Strongview Systems, Inc.

Shriram Vishwanathan

Tulsi Ram Mayala

A method is provided for path optimization for a message campaign. A graphical user interface representation of the message campaign is displayed. Sets of input instructions are received. Each set of input instructions corresponds to a path in the message campaign. The sets of input instructions are executed, causing different electronic messages to be sent according to corresponding paths to different destination targets. Responses are monitored. A winning path is then determined based on a correlation of a criterion with a goal for the message campaign and also the responses or results of executing the plurality of sets of input instructions. The winning path from among the plurality of paths is then upweighted. The message campaign then uses the upweighted winning path by causing a second plurality of electronic messages to be sent through the winning path to destination targets in the plurality of destination targets.

Systems and methods for path optimization in a message campaign

Systems and methods for building personalized messages to one or more recipients. In one aspect, one or more personalized messages are created from one or more templates and one or more token lists. The templates include global tokens and local tokens. The token lists contain fields in the templates and corresponding token values. For each respective target recipient, a personalized message is generated by identifying and storing global tokens and corresponding global token values in a global cache, and identifying and storing local tokens and corresponding local token values in a local cache. The personalized messages are then created using the templates and substituting tokens with token values stored in the global and local cache. The personalized messages are then distributed to the corresponding target recipients.

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Pune, India

Shriram Vishwanathan