Amazon Technologies, Inc.

A9.com, Inc.

Shrinivas Mohan

Rajendra Kumar Vippagunta

James Joel Massey

Sarthak Anand

Aditya Rekha Dharanipragada

Anand D Paka

Anand Subbarayan

Subram Narasimhan

David George Butler

Andrew David Price

Arvind Thiagarajan

Yi Zhu

Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.

Integrating social networking systems with electronic commerce systems for gift campaigns

One or more content items can be received at a data recognition module. The data recognition module can utilize, individually or in any combination, image recognition (e.g., OCR, object recognition, etc.), audio recognition (e.g., speech recognition, music identification, etc.), and/or text recognition (e.g., text crawling) in order to identify or recognize at least a portion of the one or more content items. Based on the identified content portion(s), the one or more content items and/or their respective source(s) can be classified. In one example, an image containing a not yet machine-readable curse word can be included in a source webpage. The image can be received at the data recognition module. The curse word contained in the image can be recognized/identified using an OCR process. Based, at least in part, on the recognized/identified curse word, the image and/or the webpage can be classified as likely being associated with inappropriate material.

Content classification based on data recognition

A system and method for controlling access to digital content based on proximity and location of a user device. A user device connects to a local network and an audio transmission including a perpetually rolling key is transmitted within a geo-fence in the local area. The user device hears the audio transmission and uses the key to authenticate to a content server over the network. Once authenticated, the user device may then stream content from the content server. In order to terminate access to the content when the user device leaves the geo-fence, the content server may require the key to be retransmitted from the user device at regular intervals to re-authenticate the user device. Other factors such as radio fingerprints from the user device may also be used instead of or in addition to the audio to verify the user device's presence within the geo-fence.

Dynamic location based content rights management

Disclosed are various embodiments for facilitating gift campaigns in a social networking system. An initiator of a gift campaign can select a recipient of a gift campaign as well as participants. Embodiments of the disclosure can facilitate selection of participants, collection of funds for the gift campaign and fulfillment of the gift to the recipient.

Gift campaigns in a social networking system

Growing community of inventors

Sunnyvale, CA, United States of America

Shrinivas Mohan