Alibaba Group Holding Limited

Shousong Zhang

Feng Lin

Qin Zhang

Jian Liao

Implementing website navigation includes deriving a confidence level for at least one leaf node of a website navigation category diagram using historical user operation data; generating one or more navigation hierarchical structure diagrams based on the website navigation category diagram; determining a searching cost associated with each of the one or more navigation hierarchical structure diagrams; determining the navigation hierarchical structure diagram associated with the lowest searching cost; and implementing at least in part a website navigation mode using the navigation hierarchical structure diagram associated with the lowest searching cost.

Selecting a navigation hierarchical structure diagram for website navigation

Providing guided search includes: receiving a new query; processing the new query to obtain a plurality of models, wherein a model indicates a mapping relationship of a previously stored query and corresponding guidance information; determining a corresponding plurality of similarities of the plurality of models relative to the new query; obtaining guidance information in a database comprising a plurality of mapping relationships of previously stored query and corresponding guidance information, including selecting at least some of the plurality of models based at least in part on the similarities and using the selected models as index to search the database; and sending the obtained guidance information to be displayed to a user.

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Hangzhou, China

Shousong Zhang