Pegasystems Inc.

Shoel D Perelman

Victor E Khatutsky

Maarten Anton Keijzer

Robert Frederik Walker

Vincent Jeffs

The invention provides in some aspects a method, executed on a digital data processing system, of mass generation of customized digital content that includes continuously identifying current external events taken by or with respect to a plurality of respective prospective targets and, upon identification of such an event, generating a set of actions, each identifying a digital content piece and a digital delivery mechanism therefor. Each action is generated, according to the method, based on the current identified events for a particular prospective target and on a database of information about prior events taken by or with respect to him/her. The sets of actions are queued upon generation and continuously retrieved on a first-in-first-out basis. And, upon retrieval, an action for generation of digital content for the respective prospective target is selected for transmittal from the set based on quotas associated with that target and/or the delivery mechanism identified for it per the selected action.

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Needham, MA, United States of America

Shoel D Perelman