Meta Platforms, Inc.

Shlok Vaidya

Yu Wang

Tuna Toksoz

Wei Wei

Jinghao Yan

Sagar Sanjay Chordia

Manav Kedia

Yu Pang

Manish Singhal

Connor Foody

Methods, systems, and storage media for assigning multiple identifiers to user accounts are disclosed. Exemplary implementations may: receive an indication of an event; associate the event with a user; associate the user with at least a first account identifier of a plurality of accounts of the user; associate the user with at least a second account identifier of the plurality of accounts of the user, the second account identifier different than the first account identifier; add at least one of the first account identifier or the second account identifier to a custom audience relating to the event; target the custom audience through directed advertising; and deliver advertisements to the custom audience.

Multiple identifiers for user accounts

Growing community of inventors

Fremont, CA, United States of America

Shlok Vaidya