Alibaba Group Holding Limited

Shixing Shen

Ji Wang

Jian Yao

Baiyu Pan

Yuzong Yin

Biyao Wang

The present disclosure relates to a content recommendation method, device and system. The method includes: recommending a content in a content set to a user based on an average recommendation probability; collecting feedback information on the recommended content from the user's client, wherein the feedback information includes display information and click information, the display information including displaying times and displaying timing of the recommended content on the client, and the click information including clicking times and clicking timing of the recommended content on the client; and determining a sequence of preferred contents from the contents in the content set according to the feedback information, so as to recommend a content to the user based on the sequence of preferred contents. Respective aspects of the present disclosure recommend contents based on a user's feedback so that it is possible to perform reasonable and effective content recommendation for random users who have less click behaviors.

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Beijing, China

Shixing Shen