Bloomreach Inc.

Shekhar Kumar

Ate Douma

Frank Passantino

Paul Edwards

Methods and apparatuses for customer engagement include: receiving a first product search query from a visitor identified in a visitor session, wherein the first product search query includes at least a visitor identifier associated with customer segments; returning first product search results based on the first product search query; updating, after the first product search query, the customer segments associated with the visitor identifier based on real time evaluation of visitor characteristics and/or actions; receiving a second product search query that is the same as the first product search query from the visitor, wherein the second product search query includes at least the visitor identifier associated with the updated customer segments; and returning second product search results based on the second product search query that is different from the first product search results.

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Mountain View, CA, United States of America

Shekhar Kumar