24/7 Customer, Inc.

Shekhar Kumar Deo

Manoj Rajshekar

Gaurav Kumar

Embodiments of the invention provide techniques for increasing user engagement with video ads and content. The invention is not limited to video advertisements, but is applicable to any other content. Embodiments of the invention provide engagement formats that use interesting frames in a video or objects within video frames to increase user engagement in the video, one or more frames of the video, or any object within the video.

Method and apparatus for increasing user engagement with video advertisements and content by summarization

Embodiments of the invention provide a method and apparatus ('system') that overcome the above-mentioned problems among others and provide an innovative solution aimed at creating an interactive, dynamic and effective multi-media object with HIP capabilities which may be used in online advertising, security, and user-defined security. The system leverages the existing HIP CAPTCHA real estate to create multi-media objects that guarantee a captivated audience, especially in online advertising. Combining interactive multi-media objects with HIP capabilities helps to meet a very critical need faced by advertisers and websites today&#x2014;creating an effective impression of any multi-media object on a user (a guaranteed eyeball). Embodiments of the current invention introduce a variety of formats that involve interacting with a multi-media object to provide a more natural user interaction and ease of use while maintaining security.

Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising secret question and answer created by user, and advertisement corresponding to the secret question

Growing community of inventors

Santa Clara, CA, United States of America

Shekhar Kumar Deo