[24]7.ai, Inc.

Engageclick, Inc.

Shekhar Deo

Manoj Rajshekar

Thyagarajapuram S Ramakrishnan

Techniques are provided that generated interactive and dynamic multimedia objects (MMOs) with HIP capabilities which may be used in online advertising, brand engagement, online promotions, surveys, security, and user-defined security. Techniques combining interactive multimedia objects with HIP capabilities assist advertisers and websites by creating an effective impression of any multimedia object on a user as well as providing security for a website by providing a more natural user interaction and ease of use while maintaining security. A wide variety of workflows and features by which users engage with such multimedia objects are provided.

Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising different levels of difficulty based on the degree on suspiciousness

A system and method provide digital online surveys and testing using interactive multi-media content with an option to enable and disable Human Interaction Proof (HIP) capabilities. The system uses random interactivity with multi-media content as HIP validation and subsequently make the user take a test or online survey. The system associates successful completion of tests to rewards. The rewards are awarded by publishers or stakeholders wanting to conduct the survey or test or by third party affiliates that are part of the exchange connecting the content provider and the advertiser wishing to conduct the test, with the option to enable and disable HIP capabilities. The system segments such tests and surveys across demographics. The system captures analytics as part of HIP along with testing and survey results. Such combined analytics have demographics as different dimensions. The system uses haptic technology for HIP and to complete the test or survey.

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Fremont, CA, United States of America

Shekhar Deo