International Business Machines Corporation

Sheetal Manan Sureka

Prasenjit Dey

Palanivel Andiappan Kodeswaran

Dipyaman Banerjee

Methods and arrangements for associating physical activities and digital activities of a user. A plurality of physical attributes of the user are collected, via mining sensor data from at least one physical state associated with the user and a plurality of digital attributes relating to at least one digital activity of the user via mining the data from a digital presence of the user. A plurality of physical attributes and digital attributes are grouped based on a similarity measure. There are stored a grouping of the physical and digital attributes at a data storage location. Other variants and embodiments are broadly contemplated herein.

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Bengaluru, India

Sheetal Manan Sureka