Moore U.s.a., Inc.

Sharon M Murphy

A display assembly uses a particular point of purchase label construction associated with a point of purchase display construction associated with a displayed item for purchase that does not take up valuable area that is covered by price stickers, or the like, and in a manner that allows a retail establishment to save up to several hours a week in prominently displaying point of purchase messages. The label construction includes a label face stock having first and second faces, an opaque release liner stock also having first and second faces, the first face of the release liner ply having an adhesive release coating (such as silicon), and the second face of the release liner having first, point of purchase, indicia imaged thereon (such as 'As Advertised'), and a pressure sensitive adhesive (preferably repositional) between the adhesive release coating the label face stock to releasably hold the plies together. A single line of weakness (such as a microperforation) is typically disposed in the release liner stock separating it into a first portion having the first indicia, and a second portion that is smaller than the first and readily removed to expose adhesive on a portion of the face stock second face. That exposed adhesive is pressed into contact with a surface of a point of purchase display (such as the back of a shelf surface) so that the point of purchase indicia is readily visible to one viewing an item displayed by the point of purchase display.

Point of purchase label constructions

A multi-ply business form includes at least a lower ply and an upper ply wherein the upper ply overlies only a portion of the lower ply, leaving a first portion of the lower ply exposed in adjacent relationship to the upper ply. The upper ply has a two part label thereon including a release layer on a relatively small part of the upper ply, and an adhesive label overlying the release layer. The release layer and the adhesive label have information impact printed thereon, while the exposed portion of the lower ply has information non-impact printed thereon. The upper ply is also temporarily adhesively secured to the lower ply along at least two edges of the upper ply.

Personalization/bar coded tags

A display assembly uses a particular point of purchase label construction associated with a point of purchase display construction associated with a displayed item for purchase that does not take up valuable area that is covered by price stickers, or the like, and in a manner that allows a retail establishment to save up to several hours a week in prominently displaying point of purchase messages. The label construction includes a label face stock having first and second faces, an opaque release liner stock also having first and second faces, the first face of the release liner ply having an adhesive release coating (such as silicone), and the second face of the release liner having first, point of purchase, indicia imaged thereon (such as 'As Advertised'), and a pressure sensitive adhesive (preferably repositional) between the adhesive release coating the label face stock to releasably hold the plies together. A single line of weakness (such as a microperforation) is typically disposed in the release liner stock separating it into a first portion having the first indicia, and a second portion that is smaller than the first and readily removed to expose adhesive on a portion of the face stock second face. That exposed adhesive is pressed into contact with a surface of a point of purchase display (such as the back of a shelf surface) so that the point of purchase indicia is readily visible to one viewing an item displayed by the point of purchase display.

Growing community of inventors

Bay Village, OH, United States of America

Sharon M Murphy