Zynga Inc.

Shantanu Talapatra

Justin Waldron

Donald C Mosites

Hardik Kheskani

Deniz Ersever

Serena Lam

Benjamin Mullin

Kathleen Auterio

Jackson Wang

Christopher Joseph Makarsky

Matthew Adam Ocko

Amitt Mahajan

Jay Monahan

Brian Reynolds

Nathan Arthur Etter

Nathan Brown

M Ian Graham

Ian Wang

Scott Dale

A method of providing virtual items based on location-based action is disclosed. An indication is received of a performance of a location-based action by a player of a computer-implemented game. A virtual item is provided based on the receiving of the indication of the performance of the location-based action by the player of the computer-implemented game. The virtual item may be usable within the computer-implemented game.

Providing virtual items based on location-based actions

A method of providing virtual items based on location-based actions is disclosed. An indication is received of a performance of a location-based action by a player of a computer-implemented game. A virtual item is added to an inventory of a player character of the player of the computer-implemented game based on the receiving of the indication of the performance of the location-based action by the player of the computer-implemented game. The virtual item is usable within the computer-implemented game by the player character of the player of the computer-implemented game.

In a method and system of providing in-game assets for location-based actions, an indication of a performance of a location-based action by a player of a computer-implemented game is received. A virtual item is provided based on the receiving of the indication of the performance of the location-based action by the player of the computer-implemented game, the virtual item being usable within the computer-implemented game.

Game-based incentives for location-based actions

Disclosed in one example is a method for interfacing with multiple social networks. The method includes receiving a call from a social networking service agnostic social networking application for one of a plurality of social networking functions in a first format, translating the call in the first format to a call in a second format, the second format being one of a plurality of heterogeneous social networking service application programming interface formats, and passing the call in the second format to a first social networking service by utilizing a first social networking service application programming interface.

Social network application programming interface

Example systems and methods related to providing rewards for an online game in response to web-based purchases are presented. In an example, an online catalog webpage including information describing a product available for purchase is generated. The online catalog webpage includes code instructing a device receiving the online catalog webpage to issue a request to an online gaming system to determine an in-game reward for a user based on the product. The online catalog webpage is transmitted to a client device of the user. An order for the product is received from the client device. The order indicates the in-game reward determined in the online gaming system. An order confirmation webpage is transmitted to the client device in response to the order, and the order confirmation webpage indicates the in-game reward.

Online game rewards for web-based purchases

Disclosed in some examples are systems, methods, and machine readable medium for programming an application for multiple target social networks using custom markup tags that are independent of any custom markup tags defined by social networking services. These independent tags may be translated into the custom markup tags defined by the social networking service of interest if the desired functionality is supported in that social networking service using custom markup tags or if the tags are not supported, by a set of instructions for executing the same functionality.

Systems, methods, and machine readable media for social network application development using a custom markup language

Example systems and methods related to providing rewards for an online game in response to non-gaming online activities are presented. In an example, an identifier of a user related to a proposed online action not involving a game of an online gaming system is received at the online gaming system. Also received is an identification of the proposed online action. An in-game reward based at least in part on the identification of the proposed online action is determined. The in-game reward for the user is provided in response to the user performing the proposed online action.

Online game rewards for non-gaming online activities

The present disclosure generally relates to systems and methods for providing game-based incentives to users of online games as a reward for performing actions at physical locations.

Example systems and methods related to providing rewards for an online game in response to online purchases are presented. In an example, an identifier of a user related to a proposed online purchase at an online merchant system and an identification of the proposed online purchase are received at the online gaming system. An in-game reward is determined based at least in part on the identification of the proposed online purchase. An identity of the in-game reward is transmitted for presentation to the user. A verification of the user completing the proposed online purchase is received. The in-game reward is provided in the online gaming system for the user in response to the verification.

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San Francisco, CA, United States of America

Shantanu Talapatra