Uber Technologies, Inc.

Amobee, Inc.

Shahriar Shariat

Ali Dasdan

Nikunj Aggarwal

Eric Chen

Sumit Rangwala

Jeremy Hermann

Marcos M Campos

Pusheng Zhang

Michael Del Balso

Brandon White

Shagandeep Kaur

Machine-learned models are selectively distributed to a plurality of computer servers according to conditions associated with the computer servers. A server receives travel information from a travel coordination system. The travel information describes a plurality of conditions. The server identifies a hierarchy of one or more parent-child relationships based on the plurality of conditions. The server trains machine-learned models using the plurality of conditions described by the travel information. The server selects machine-learned models for the plurality of conditions responsive to the identified hierarchy. The server distributes machine-learned models to the plurality of computer servers responsive to the identified hierarchy.

Selective distribution of machine-learned models

Methods and apparatus for identifying on-line users for advertisement or content targeting are disclosed. Historical user data is obtained in association with user identifiers, which have been unambiguously determined. The historical user data includes event data for one or more on-line user events that have occurred for each user identifier. The historical user data also specify fingerprint vectors of characteristic values that are each associated with specific ones of the user identifiers. A current one of the fingerprint vectors that is ambiguously associated with two or more user identifiers is received. A first user identifier is selected from the associated two or more user identifiers of the current fingerprint vector based on the event data of the historical user data. The selected first user identifier is provided to a server configured to provide advertisement or content based on user profile data that is obtainable for such selected first user identifier.

Methods and apparatus for identifying a cookie-less user

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Redwood City, CA, United States of America

Shahriar Shariat