Facebook, Inc.

Seyed Mohsen Amiri

Stephane Taine

Ewa Dominowska

Ahmad Abdulmageed Mohammed Abdulkader

Vladislav Belous

An online system using attributes of users to select content for presentation to the users predicts one or more attributes of users whose attributes are unavailable to the online system. For a user with one or more attributes unavailable to the online system, the online system applies a model to attributes of additional users to predict one or more attributes of the user. Attributes of the additional user use in the prediction may include demographic information and interactions with content by the additional users. The online system may determine an accuracy of the model by using the model to predict attributes for users whose attributes are known to the online system and comparing the predicted attributes to the known attributes. If the model's accuracy is less than a threshold value, the online system discontinues using the model to predict attributes of users.

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Bellevue, WA, United States of America

Seyed Mohsen Amiri