Microsoft Technology Licensing, LLC

Seungphil Oh

Satish Kumar Musukula

Lawrence H Kim

Systems, methods, and computer-readable storage media for presenting results of search queries with indications that at least a portion of such results has been endorsed by the user and/or social network connections of the user, are provided. Upon receipt of a search query, Web search results satisfying the query are determined. Satisfying search results that have been endorsed by the requesting user and/or one or more social network connections of the requesting user are identified. Upon presentation of the search results on the SERF, those results that were identified as having been endorsed by the requesting user and/or one or more social network connections of the requesting user are annotated as such. In this way, the requesting user may be able to more readily identify personally relevant results as the annotated results have been indicated to be preferences of the user and/or his or her social network connections.

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Pusan, South Korea

Seungphil Oh