Samsung Electronics Co., Ltd.

Seungki Cho

Changwoo Lee

Han Seong Kang

Jaemun Sim

Anant Baijal

Daeeun Hyun

Provided is an electronic device including a first sensor configured to sense a user; a second sensor configured to sense light incident from an external light source; a mirror display; a memory; and a processor configured to: based on the first sensor sensing the user in front of the mirror display, obtain information about a first area in which a first image corresponding to a reflection of the user is located on the mirror display; determine a second area for displaying content to be provided to the user based on the information about the first area; based on information about light being obtained through the second sensor, determine luminance of the second area based on the information about the light; and control the mirror display to display the content with the determined luminance on the second area.

Electronic device and controlling method of electronic device

A server is provided. The server includes a communication interface and a processor. The processor renders a virtual world image including an avatar corresponding to a user; transmits the virtual world image to a user terminal device through the communication interface; based on receiving, from the user terminal device through the communication interface, a first user command to add a virtual display device to the virtual world image, renders the virtual world image on which content displayed on a display device corresponding to the virtual display device is displayed through the virtual display device.

Server for rendering a virtual world image and control method thereof

An example display apparatus includes a mirror display having adjustable reflectivity; a memory in which is stored, for each of one or more applications, information pertaining to the reflectivity corresponding to the application; and a processor that, when a user command for displaying the application is input, displays the application on the mirror display and adjusts, based on the reflectivity corresponding to the application among the one or more applications, the reflectivity of the region of the mirror display in which the application is displayed.

Growing community of inventors

Suwon-si, South Korea

Seungki Cho