Google Inc.

Seung Yi

Anshul Kothari

Anurag Agrawal

Tao Huang

Girish Baliga

Amit Agarwal

Monica Chawathe Lenart

Ajit Apte

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A method includes: identifying a pool of telephone numbers; assigning the telephone numbers to a pool manager; allocating by the pool manager, subsets of the telephone numbers to a plurality of allocators, each allocator responsible for allocating telephone numbers to an associated group of content sponsors; determining a first allocation of a first subset, the first allocation being distributed among the content sponsors associated with a first allocator, creating first pools each associated with a respective one of the content sponsors associated with the first allocator; reclaiming one or more telephone numbers from a pool of the first pools; and assigning ones of the reclaimed telephone numbers by the first allocator into either other pools of the first pools or back to the pool manager for allocation to other allocators.

Automatic virtual phone number pool management

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.

Dynamic telephone number assignment

The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Systems and methods for syncing data related to voice calls via a dynamically assigned virtual phone number

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A pool of telephone numbers is assigned to a pool manager. The pool manager allocates subsets of the telephone numbers to a plurality of allocators that are each responsible for allocating telephone numbers to an associated group of content sponsors. An allocator can determine an allocation of a subset of the telephone numbers for distribution among the content sponsors associated with the allocator. Pools of telephone numbers can be created that are each associated with a respective content sponsor associated with the allocator. One or more telephone numbers can be reclaimed from a pool. A reclaimed telephone number can be assigned by the allocator into either other pools associated with the allocator or back to the pool manager for allocation to other allocators.

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Mountain View, CA, United States of America

Seung Yi