Samsung Display Co., Ltd.

Seung-Jae Jeong

Gi-Na Yoo

Min-Jae Kim

Duk-Jin Lee

A display device receiving a video signal including grayscale data and displaying images according to the input video signal includes: a photosensor measuring illuminance of external light; a timing controller processing the data signal according to a target gamma value corresponding to the measured illuminance among a plurality of gamma values for a reference curved line representing a relationship of a lightness variation according to a change of grayscale data to be applied to the measured illuminance environment; a data driver applying the processed data signal to a plurality of pixels; and a scan driver applying a scan signal to the plurality of pixels for the data signal to be applied to the plurality of pixels. Accordingly, an image or a motion picture may be displayed with a desired grayscale without influence of external light, and the display quality may be obtained in an external light environment without increasing power consumption.

Display device and gamma setting method for the same

An organic light-emitting diode (OLED) display device capable of reducing power consumption within a range in which an image quality is not lowered, and a method of driving the OLED display device. The OLED display device includes: an image analyzer for obtaining an emission ratio and a saturation of an input source image, the emission ratio indicating light-emitted degrees of pixels constituting the input source image; an emission ratio adjuster for adjusting the emission ratio according to the saturation; a brightness adjuster for adjusting the brightness of the input source image according to the adjusted emission ratio; a data driver for establishing a data voltage of a data signal corresponding to the input source image based on the adjusted original brightness; and a pixel unit including an organic light-emitting diode (OLED), the pixel unit being configured to establish a driving current according to the data voltage.

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Yongin, South Korea

Seung-Jae Jeong