Facebook, Inc.

Meta Platforms, Inc.

Sergey Markov

Yigal Dan Rubinstein

Ken Taro Deeter

Aditya Koolwal

Karl Frankowski

Fei Wang

Yi-Wei Wu

Sanchan Sahai Saxena

Ed Ignatius Tanghal Salvana

William Taube Schurman

Youssef Ahres

Wei Wei

Tanmoy Chakraborty

Harsh Doshi

Zeyue Chen

The present disclosure is directed to a networking system that provides a user experience in which users of the networking system can interact with user-generated digital content items to select and receive information about one or more products. In particular, the systems and methods involve identifying products shown within user-generated digital content items and associating the user-generated digital content items with the identified products. In addition, where a user selects a product shown within a digital content item, the systems and methods involve selectively identifying other user-generated digital content items for the user based on a coefficient between the user and the other user-generated digital content items. Moreover, the systems and methods involve tracking user-interactions with respect to digital content items and generating and providing a creation insight including an identification of one or more products predicted to engage users of the networking system.

Matching and ranking content items

A method of posting ephemeral posts is disclosed. The method starts with receiving, from a user of a social network, a request to post an ephemeral post, the request including an ephemeral variable associated with a threshold event. The ephemeral post is posted on behalf of the user. Then an occurrence of the threshold event is monitored. When the threshold event has not occurred, the post is allowed to be accessible to at least one viewer other than the user. When the threshold event has occurred, the post is blocked from being accessible by the at least one view other than the user.

Managing ephemeral posts in a social networking system

An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system generates the feed of content including organic content items and sends the feed of content to a client device while selecting sponsored content items for the feed of content. The online system transmits selected sponsored content items to the client device, which modifies the feed of content to include the sponsored content items and presents the modified feed of content.

Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content

Managing an ephemeral post in a social networking system

Method and system of managing ephemeral post in a social networking system

Growing community of inventors

Menlo Park, CA, United States of America

Sergey Markov