Trivver, Inc.

Sergey Kondratov

Igor Bitny

Joel LaMontagne

Alexander Arbuznikov

Using various embodiments, methods and systems to determine viewability metrics of a multidimensional object in a multidimensional digital environment are described. In one embodiment, a system is configured to render a viewport of a digital environment displayed on a graphical user interface using a first camera, wherein the viewport includes an object of interest. Thereafter the system is configured to determine a metric of visibility of the object of interest.

Object viewability data generation

Methods, systems, and techniques are disclosed to determine a pixel count of an object of interest in a multidimensional digital environment, based on the texture of the multidimensional object considered as an object of interest. In one embodiment, a technique to determine a percentage of an object of interest displayed in a viewport is disclosed. The technique includes rendering using a shader function the object of interest with a first color, rendering, using the shader function, the remainder of a scene displayed on the viewport with a second color, and determining a pixel count of pixels rendered with the first color to determine the percentage of an object of interest displayed on the viewport.

Shader function based pixel count determination

Using various embodiments, methods and systems to determine viewability metrics of a multidimensional object in a multidimensional digital environment are described. In one embodiment, a system is configured to render a viewport of a multidimensional digital environment displayed on a graphical user interface to determine a screen coverage metric of an object of interest on the viewport. Thereafter, the system is configured to render the viewport of the multidimensional digital environment displayed on the graphical user interface to determine a metric of visibility of the object of interest on the viewport.

Multidimensional object view ability data generation

Using various embodiments, systems, methods and techniques to determine whether a surface of the multidimensional object is projected on a camera on a viewport space displayed on a graphical user interface. This includes projecting a first vector normal to a surface of the multidimensional object, where the multidimensional object is rendered in an electronically generated multidimensional environment, projecting a second vector from the camera to the surface of the multidimensional object, determining an angle between the first vector and the second vector, and based on the angle determining whether the surface is projected on the viewport space.

Surface projection determination of a multidimensional object in a viewport space

Using various embodiments, methods and systems to determine viewability metrics of a multidimensional object in a multidimensional digital environment are described. In one embodiment, a system is configured to render a viewport of the multidimensional digital environment displayed on the graphical user interface. The viewport includes the object of interest. The object of interest includes a multidimensional digital object. The object of interest is rendered with a first set of colors. The system is further configured to determine a first number of pixels representing a total number of pixels in the first set of colors and to determine a second number of pixels in the viewport representing a total number of pixels of the viewport. Thereafter, a ratio is calculated by dividing the first number of pixels by the second number of pixels. The metric of viewability is then derived by the calculated ratio.

Viewability metrics of a multidimensional object in a multidimensional digital environment

Using various embodiments, systems, methods and techniques to determine a geometrical area of projection of a multidimensional object are described. This includes determining, by a computer system, a set of visible faces projected by a camera on a viewport space displayed on a graphical user interface, where the multidimensional object is presented in an electronically generated multidimensional environment, projecting vertices of each face in the set of visible faces that are visible on the viewport space, determining a set of polygons of each face based on the projected vertices of each respective face, and calculating an area of each polygon in the set of polygons. Thereafter, a summation of the area of each polygon in the set of polygons is performed to determine the geometrical area of projection of the multidimensional object.

Geometric area of projection of a multidimensional object in a viewport space

Methods, systems, and techniques are disclosed to determine a pixel count of an object of interest in a multidimensional digital environment, based on the texture of the multidimensional object considered as an object of interest. In one embodiment, a first pass in a rendering pipeline is performed to render the objects of interest. Depth information of each pixel of the objects of interest is determined. A second pass in the rendering pipeline is performed that renders the entire scene. Each object of interest is rendered in a first predetermined color and a second depth information of each pixel within the scene is determined. The first and second depth information for each pixel is compared. When the depth information is different, the pixel is rendered with a second predetermined color. A total number of pixels having the first predetermined color is determined as a pixel count of the object of interest.

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Krasnoyarsk, Russia

Sergey Kondratov