Adobe, Inc.

Sean Steimer

Balaji Krishnamurthy

Nikaash Puri

Mihir Naware

Deepak Pai

Kumar Mrityunjay Singh

Shankar Venkitachalam

Yaman Kumar

Kunal Kumar Jain

Hyman Chung

Sukriti Verma

Simra Shahid

Vijay Srivastava

Vinh Ngoc Khuc

Nimish Srivastav

Florin Silviu Iordache

Horea Bacila

Umang Moorarka

Shirsh Bansal

Sandipan Karmakar

Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.

Determining user affinities for content generation applications

Growing community of inventors

San Jose, CA, United States of America

Sean Steimer