Bliss Point Media, Inc.

Sean Odlum

Justin Evan Manus

Anand V Bodapati

Introduced herein are methods and systems for use of machine learning to measure effectiveness of an impression with specified granularity. For example, the methods and systems herein involve inputting impression data associated with an impression into a machine learning model to assess effectiveness of an impression under specific and narrow time and location parameters, thereby enabling assessments to be conducted in a more frequent and targeted manner.

Impression effectiveness with greater location and time granularity

Introduced herein are methods and systems for determining machine learning marketing strategy. For example, a computer-implemented method according to the disclosed technology includes steps of identifying one or more business metrics to be driven by a marketing plan; generating one or more response functions of the business metrics by performing a machine learning process on a marketing dataset; optimizing a spending subject of the marking plan subject to constraints to generate a marketing strategy based on multiple decision variables; and presenting the marketing strategy to an advertiser.

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San Francisco, CA, United States of America

Sean Odlum