Ispot.tv, Inc.

Leaf Group Ltd.

Sean Muller

Dennis A Ameen

Scott Happell

Ewan Godley

Mark Conrad Jones

Laurent Gherardi

Adam Youngers

Larry Fitzgibbon

Greg Griffin

Brian Havener

Michael Bardaro

Richard Rosenblatt

Dean Busenbark

Jon R Jurgens, Jr

Glenn Moran

Joey C Perez

John McCloskey

Greg Havener

Nicole Lawless DesJardins

David Friedl

Kachuen Sam Hui

Joseph Samuel Marcus

Torsten Bittner

Moshe Cristel

Nicole Lawless-DesJardins

Marc Boyer

Dipti Shah

Sam Hui

Stuart Schwartzapfel

Jason Harrington

Jonathan Woodard

Vijoy Gopalakrishnan

A multivariate probit model is used to determine overlaps for reach and impressions for a plurality of different platforms.

Methods and systems for cross-platform overlap modeling

A computer-implemented method is provided in an exemplary embodiment and may include receiving a device status feed and receiving a content impression feed via a processor. The device status feed includes device status elements associated with a display device and the content impression feed includes content impression elements associated with a content impression of a tracked content. The computer-implemented method further includes matching, via the processor, the content impression to the display device by identifiers in the device status feed and the content impression feed. The computer-implemented method further includes detecting, via the processor, a continuous play event in response to the display device being powered off or not tuned to the input connected to the content player device at or near the time associated with the content impression.

System and method for continuous play quantification

Apparatuses, methods, and storage media for providing recommendations for an advertisement campaign are described. In one instance, an apparatus for providing recommendations for an advertisement campaign may include a campaign outcome index provision engine communicatively coupled to one or more processors, to generate a campaign outcome index (COI) associated with the advertisement campaign, based at least in part on a ratio between an actual outcome key performance indicator (KPI) associated with the advertisement campaign; and a baseline outcome KPI that reflects an expected average performance of the advertisement campaign; and a recommendation engine, communicatively coupled to the one or more processors, to provide recommendations to adjust a use of advertisements in the advertisement campaign, during the advertisement campaign, based at least in part on the generated COI. Other embodiments may be described and claimed.

Provision of recommendations to adjust the advertisement campaign based on real-time generation of a campaign outcome index

The invention is directed to a User Publishing System (UPS) that enables both content publishing for users that share what they know in articles and enabling these users to get paid for providing the content through use of a User Compensation System (UCS). The invention enables users to create and edit content in multiple formats, from multiple sources, and in multiple languages. The system can be integrated for use with a plurality of different websites and adopt both the look and feel and the content format of each website, and/or other communication medium. Compensation may be provided to the user providing the content based on a variety of metrics.

User generated content publishing system

Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.

Measurement of television advertisement effectiveness

Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. A datastructure of observed advertisement sequences may be created; the observed advertisement sequences may be determined to have a probability of being unique above a threshold. The smart TVs may render broadcast content and may report advertisement and/or content identifiers. Reported advertisement sequences may be determined and compared to the datastructure of observed advertisement sequences to identify and/or confirm content rendered by the smart TVs.

Unique content sequence identification method and apparatus

Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. Advertisement representations (e.g. fingerprints) may be used to identify advertisements in television content received by the smart TVs. The smart TVs may report the fingerprints along with other identifiers or samples thereof. Television content and advertisements therein as rendered by the smart TVs may be categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements may be categorized as occurring in national or local/regional ad slots. The data from the smart TVs may be used to determine ad impressions, gross rating points, and target rating points. View rates for advertisements may also be determined and variations of advertisement may also be prepared.

Advertisement modification method and apparatus

Television transmissions are received at multiple locations across a large area. Advertisements are identified, harvested and tagged from within in the television transmissions. The advertisements are made into smaller representations ('fingerprinted') and are assigned identifiers and media plans are determined for the advertisements. Smart TVs use the advertisement representations to identify advertisements in television content received by the smart TVs. The smart TVs report the advertisement identifiers and identifiers of shows in the television content received by the smart TVs. The television content and advertisements as rendered by the smart TVs are categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements are categorized as occurring in national or regional ad slots. The data from the smart TVs is used to determine ad impressions, gross rating points, and target rating points.

Television audience measurement method and apparatus

Growing community of inventors

Bellevue, WA, United States of America

Sean Muller