Nbcuniversal Media, LLC

Scott Wolynski

Myra Einstein

Daniel Berkowitz

Arturo Vermolen

Christopher J Falkner

Matthew McKenna

Supplementary digital content is provided to be played with primary digital content on a media device, such as a television, handheld device, smart phone, computer, and so forth. The primary digital content is sampled, and the time of the sample is noted. The primary digital content is identified, and the supplementary digital content is selected and transmitted, with an indication of timing for play of the supplementary digital content based upon the sample time. Synchronization of the primary and supplementary digital content playback is based upon reference to the sample time.

Sampled digital content based syncronization of supplementary digital content

Primary digital content played on a media device, such as a television, handheld device, smart phone, computer, or other device, is sampled and data is derived from the sample for identification of the primary digital content. Automatic content recognition is performed to determine the primary digital content. The time of the sample may also be determined. Supplementary digital content is then selected and transmitted to the media device, or to another device, based upon the identified primary digital content. The supplementary digital content may be adapted in layout, type, length, or other manners, based upon the platform and/or configuration of the media device or any other device to which the supplementary digital content is transmitted.

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Scott Wolynski