Excalibur IP, LLC

Yahoo! Inc.

Walmart Apollo, LLC

Scott Melvin Harvester

Robert J Collins

Paul Joseph Apodaca

Robert Perry Lowell

Jason Christopher Sardina

Alexei Olkhovskii

William R Eschenbruecher, Iii

Yi Lu

Nitin Chhabra, Iii

Ying Zhang

Jun Yi

Robert Bruce Woods, Iii

A system can comprise one or more processors; and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform: receiving a request for a write operation of an input record in a data store associated with a sharded database and an alternate-key-global-index (AKGI) database; generating a new optimistic lock value, the new optimistic lock value being unique in the sharded database; when the data store does not include a data record associated with the input record, creating the dummy data record in the data store; locking the data record for the write operation by setting the DROpLock of the data record to the new optimistic lock value; and performing the write operation of the input record in the AKGI database and the sharded database. In this embodiment, performing the writing operation further comprising inserting or updating an index record derived from the data record before updating the data record and locking the index record before inserting or updating the index record. Other embodiments are disclosed.

System and method for management of a database system

A system comprises an interface for enabling a user having a web property to input advertisement information including a web property advertisement, criteria indicating when presentation of the advertisement is desired by the user, a bid for the presentation of the advertisement when the criteria are met, and subsequent modifications to the advertisement information; geographically distributed servers, a plurality of the geographically distributed servers for storing the advertisement information, at least one of the geographically distributed servers for receiving a request for advertisement content from an advertising channel, at least one of the geographically distributed servers for determining whether the request meets the criteria, and at least one of the geographically distributed servers for forwarding the advertisement to the advertising channel in response to the request when the criteria have been met; and a distribution component for propagating the advertisement information to the geographically distributed servers according to an arrangement.

Architecture for distribution of advertising content and change propagation

The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.

System and method for advertisement management

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San Marcos, CA, United States of America

Scott Melvin Harvester