Walmart Apollo, LLC

L'oreal

Scott Lewis

Steven Lewis

Ian Stansell

Examples provide customized augmented reality item filtering. An item filter analyzes item data using selection criteria and user preferences to identify high-interest item(s) and/or low-interest item(s) within a field of view (FOV) of a user device associated with a user. A high-interest item can include an item physically present within a portion of an item selection area or an un-stocked item not physically present within the portion of the item selection area. An augmented reality (AR) generator creates an AR image including a real-world image of the portion of the item selection area overlaid with graphical elements, including positive item indicators associated with high-interest items, negative item indicators associated with low-interest items, and/or un-stocked virtual items. The AR image is updated in real-time in response to user input, promotional data associated with one or more filtered item(s), and/or changes associated with the items within the FOV of the user device.

Growing community of inventors

Bentonville, AR, United States of America

Scott Lewis